PROBLEM

I need to build a funnel that tracks our customer lifecycle

SOLUTION

Project Brief

To design and implement a comprehensive customer lifecycle funnel that tracks and analyzes key metrics at each stage of the funnel.

Scope

  • Research and analysis of the client's current customer acquisition and retention strategies
  • Identification of key metrics to track at each stage of the funnel (e.g. website traffic, lead generation, conversion rates, customer retention, etc.)
  • Design and development of the funnel, including integration with existing marketing and analytics tools
  • Implementation of tracking and reporting mechanisms to provide ongoing insights into the performance of the funnel

Deliverables

  • A detailed project plan outlining the research, design, development, and implementation process
  • A functional customer lifecycle funnel that is integrated with the client's existing marketing and analytics tools
  • Ongoing reporting and analysis of key metrics to provide insights into the performance of the funnel and identify opportunities for optimization

*Please note that this is a general project brief and the actual details may vary depending on the client's specific needs and requirements.

Technologies & Platforms Used

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