Our Marketing Automation platform is a mess

The objective of this project is to help the client organize and optimize their marketing automation and email platform, in order to improve the efficiency and effectiveness of their marketing efforts.

The scope of this project includes reviewing the client's existing marketing automation and email platform, identifying and addressing any issues or inconsistencies, and implementing best practices for automation and email campaigns. This may include tasks such as creating automated email campaigns, optimizing email templates, segmenting email lists, and creating a standardized system for automation and email campaigns.

1. An analysis of the client's current marketing automation and email platform, including identifying any issues or inconsistencies
2. A plan for addressing identified issues and implementing best practices for automation and email campaigns
3. Implementation of the plan, including creating automated email campaigns, optimizing email templates, segmenting email lists, and creating a standardized system for automation and email campaigns
4. A final report summarizing the project findings and recommendations for future maintenance and management of the marketing automation and email platform.