Hilco Global: Salesforce + HubSpot, Built Around the Deal
A global asset services firm needed its marketing and sales systems to match how its deal-driven business actually works — GHD implemented HubSpot, integrated it with Salesforce, and built a custom deal and partner management architecture.
The challenge
Hilco Global runs complex, deal-driven businesses — asset sales, campaigns aimed at prospective buyers, and partner relationships that all move fast. The marketing and sales stack hadn't kept up: lead data lived in disconnected systems, reporting couldn't answer basic pipeline questions, and there was no clean structure connecting buyers to the campaigns and deals they belonged to.
The approach
Great Harbor Digital started with a full analysis of the existing marketing stack, then implemented HubSpot as the marketing platform and wired it tightly to Salesforce — lead and contact structure, conversion field mapping, sync troubleshooting, and the forms, landing pages, and workflows that run deal campaigns day to day. From there the work went deeper into Salesforce itself: a purpose-built deal and partner management architecture, with a custom Prospective Buyer object and junction objects modeling the real many-to-many relationships between buyers, campaigns, and opportunities, automation via Flow for lead conversion and data hygiene, and a partner portal on Experience Cloud that gives external partners scoped, permission-controlled access to the records they need.
The results
Marketing and sales now run on one connected system instead of a patchwork. Campaigns launch from HubSpot with clean handoff into Salesforce, leadership gets reporting built on properly structured data, and partners work inside a governed portal rather than over email. It's infrastructure built for how the business actually operates — and continuously maintained by the team that built it.