Lobsters Online: Running a DTC Seafood Operation End-to-End

The challenge

Shipping live lobster to someone's door is one of the harder problems in DTC e-commerce. Perishable inventory, dimensional-weight shipping costs, delivery date scheduling, order minimums, and a holiday-driven demand curve all have to work together — and the store behind it needs constant operational attention, not a one-time build.

The approach

Great Harbor Digital launched the Lobsters Online Shopify store and stayed in the engine room. GHD runs the promotional email calendar around the holidays that drive the business, manages the shipping economics — dimensional weight setup, flat-rate and free-shipping zones, order minimums — and built the delivery-date scheduling system with metafields and customer email notifications. An ERP integration connects orders to fulfillment, and a GA4-to-BigQuery pipeline with Looker Studio dashboards gives ownership a clear view of what's actually selling.

The results

The storefront, email program, shipping logic, and analytics all run as one continuously managed operation. Seasonal campaigns ship on schedule, shipping costs stay aligned with reality, and decisions get made from real data — season after season, without the client needing to assemble an internal e-commerce team.