Salty Cape: One Headless CMS, Every Channel

The challenge

Hogy Lure Company wanted Salty Cape — its Cape Cod fishing intelligence platform — to publish rich, expert content across more than one surface: a fast modern website, a mobile app, and print projects like the book. A traditional page-builder CMS would have locked that content into a single channel.

The approach

Great Harbor Digital built Salty Cape on a headless architecture. Sanity serves as the structured content layer — spots, tactics, species, and narrative content modeled as schemas rather than pages — with a Next.js front-end rendering the website. Claude powers an AI-enabled publishing operation on top: expert writeups are converted into structured, schema-ready content and imported into Sanity in batches, keeping editorial throughput high without sacrificing structure.

The results

One content layer now feeds every channel. The Next.js site queries Sanity directly, and the same structured content flows to the app and the book — written once, published everywhere. New channels become integrations against an existing source of truth rather than content migrations.