Our brand needs a refresh

The objective of this project is to refresh the client's brand to better align with their business goals and target audience. This will involve conducting a thorough analysis of the current brand, identifying areas for improvement, and developing a new brand strategy that effectively communicates the client's unique value proposition and differentiates them from their competitors.

• The scope of this project includes conducting a brand audit to assess the current state of the client's brand, including their visual identity, messaging, and online presence.
• Researching the client's target audience and competitors to gain a deeper understanding of their market and identify opportunities for differentiation.
• Developing a new brand strategy that includes a refreshed visual identity, messaging and tone of voice, and guidelines for how the brand should be communicated across all touchpoints.

• A detailed brand audit report that includes an analysis of the current brand and recommendations for improvement
• A brand strategy document that outlines the new brand positioning, messaging, and visual identity
• Updated visual identity elements, such as a new logo and brand guidelines
• A set of messaging guidelines that outline the brand's tone of voice and key messaging
• A detailed plan for implementing the new brand across all touchpoints, including online and offline channels.